Increase Mobile User Experience

On mobile, the highest impact on a page load time is the latency of connection. This is the time it takes to receive a response from the server. For mobile, the average latency is 10 times higher than an average broadband connection. This takes around 4.5 seconds of the total load time just for the latency. Even in mobile, the total load time expectation is of 5 seconds, which leaves 0.5 seconds to load all the website elements. This requires that not only the visual interface is optimised but also the page size. There are many techniques to make a page load faster. Much of these optimisations can be achieved from the beginning of the development by just using the most necessary amount of images, CSS, fonts, and JavaScript files.


Images represent on average 64% of the page weight, they can bring high savings by resizing them to the necessary dimensions. Just by choosing the right format with the necessary quality levels and use special image optimisation software to remove unnecessary information from the files.

Content Strategy

Since the content that is not shown in the mobile layout is still loaded, content strategy can make a significant impact. In combination with browser or agent detection to serve just the required content according to the device.

Server Tweaks

The server can compress files on request before dispatching them. Also, it is possible to leverage the browser caching by incrementing the expiration date of assets that don’t vary often.

Concatenation and Minification

Files can also be improved individually with a process called minification, which creates smaller files by removing whitespace, comments and reducing variable and functions names. The resulting file is only for production and it’s not human readable; therefore is necessary to keep a development backup. This is useful especially for CSS and JavaScript files. When a website loads many different resources, it’s helpful to implement a process called concatenation, which joins multiple files of the same type into only one. This reduces the number of server requests, but needs to be balanced with the ability of browsers to load multiple files at once These improvements should be assessed individually, as each of them has their own benefits and disadvantages.