There are many usability guidelines and principles for desktop e-commerce websites, mobile is not a widely covered area and it is growing very fast. The main challenge in mobile e-commerce is that the user in generally on the go and in a rush; therefore, attention and connectivity vary through the shopping process. In desktop sites, […]
On mobile, the highest impact on a page load time is the latency of connection. This is the time it takes to receive a response from the server. For mobile, the average latency is 10 times higher than an average broadband connection. This takes around 4.5 seconds of the total load time just for the […]
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Usability In Real Life – Site Search Persuasion Science of Persuasion Credibility
Complicated Checkout Experience at e-Lemonade Stand In Real Life – Online Checkout
According to recent study by comScore only two retailers have success with mobile app usage. Companies with a loyal client base get the most benefits from dedicated app. For other companies, a mobile website makes more sense. Another study by Google Think Insights also confirms that users prefer optimised mobile websites than apps.
The return on investment of user experience Focus on what is important for your customers